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Sherri Goodman | Embroidery Designer

Whether it’s your first time—or your first time in a long time.

Embroidery for the creatively curious (even if your floss is tangled and your patience is...optional). Fun, simple PATTERNS THAT MAKE YOU SMILE—and maybe even finish a project. No creative bones required—just a stitch of joy.

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Handmade Embroidery Ornaments on the mini tree in the needlework studio
Featured Post

Got 30 minutes and some cocoa? Let's stitch.

• Sherri Goodman's Needlework Design Studio Newsletter • The countdown is on! 🎄 Hi Reader! There’s still time to make something handmade — even if life is feeling a little twinkly and chaotic right now. This weekend is the perfect moment to pour a warm drink, cue up your favorite holiday movie or music, and let your hands do something peaceful and joyful: stitching. Whether it’s for a last-minute gift, a memory for your tree, or just a quiet pause for yourself — I’ve got you covered. ✂️ My...

about 12 hours ago • 1 min read
4 New Ornaments + A Little Bonus Gift ?

• Sherri Goodman's Needlework Design Studio Newsletter • It's beginning to look like Christmas! That's a surfin' Santa on board in a Christmas Disco theme. Tee hee. Hi Reader! We just had our Lighted Boat Parade in the Santa Cruz Harbor — a sparkling, quirky community tradition I love every year. It’s been a swirl of festivities around here, and I imagine you might be feeling the holiday buzz too. Amid all the bustle, I crave those quiet stitching moments:A warm drink… feet up… holiday music...

13 days ago • 1 min read

• Sherri Goodman's Needlework Design Studio Newsletter • Helloooo from my Studio… Hi Reader! Good heavens—it’s been awhile since I’ve dropped into your inbox to say hello! Between running my “day business” of graphic design, spending time with family (gotta see those grands and great-grands), and other life stuff that’s come up lately, I’ve barely been squeaking in my passion project of hand embroidery. Are you feeling the same kind of overwhelm? I’ve been itching to get the rest of my Cookie...

about 2 months ago • 5 min read